Refined Construction Adopts New Approach for Home Remodeling, Additions & Renovations
Anybody who’s contemplated a home remodeling project has heard the warning: “Expect to pay twice as much and for it to take three times as long.” When the husband and wife team of Lisa and Paul Horcher launched Refined Construction, Inc. earlier this year they knew homeowners were anxious for something else.
With a combined 50+ years of experience, including residential and commercial work, the Horchers, along with Barrington contractor Chris Otto, developed a business model for Refined Construction that they believe sets them apart. Experienced with the pressures of tight budgets and unrelenting deadlines from the commercial world, Refined Construction offers residential customers a high-value, relationship-based experience.
Refined Construction specializes in room additions & remodeling projects for Empty Nesters, Adults Aging in Place, Growing Families and Homeowners wanting a Greener lifestyle. The company’s ideal customer is a homeowner in the northwest suburbs who demands quality craftsmanship and attention to detail while expecting a value-focused home addition or low-stress remodeling project.
“More than anything, we assure our customers that we are on their side,” Lisa explains. “We developed a proprietary project management system that ensures our customers that their best interests are paramount. Refined Construction home renovations are delivered on time and on-budget. It’s simply a way of life for us.”
The company’s Core Value is straight-forward: the Golden Rule. “But it goes beyond that,” says Paul, “because we require all of our subcontractors to commit to the Golden Rule and our seven guiding principles which are the very same things that guide Lisa, Chris and I every single day.” The principles include:
Awareness – have an appreciation for and understanding of relational situations and react appropriately
Empowerment – help others grow and achieve their goals
Honesty – tell the truth and be frank & sincere always
Integrity – make commitments and adhere to ethical practices at all times
Positive Attitude – maintain a hopeful and constructive mindset and manner with people & circumstances
Teamwork – work together to solve problems and achieve a shared purpose
Transparency – be upfront & forthright in everything
A home is usually the most important investment a couple makes so Refined Construction is focused on creating an experience that suits the needs of the customers. “Listening skills are so critical,” Otto says. “Every relationship we have with a customer starts with a no-obligation discussion that helps to establish goals and develop a critical path to ensure they get the home they thought was only possible in their dreams.”