To get noticed, sometimes it means being just a little different. With the recent opening of its third location, “Notice” in Barrington, a retail store offering a mix of affordably chic accessories and women’s clothing, being different is about making main street – the heartbeat and hub of emerging downtown districts- noticeably cool again.
With neighborhoods now on the radar, Notice is catchy because of its appeal as the new walk-to retail destination, a trend that may be the latest in luxury shopping because of the sheer convenience, selection and camaraderie. Nurturing community through its development of main street locations is the real treasure that this emporium of sorts seeks in creating a shopping outing unlike any other.
For Notice, a family-and-women-owned retail business that has been a bit out of the limelight for such an eye-catching name, now celebrates its 3-year anniversary with the opening of a third location; first on Main Street in Lake Geneva, then Central Street in Evanston, and now its newest location at 202 South Cook Street in Barrington.
“We bring something completely different to the downtown scene,” says Mari Barnes, owner of Notice, together with daughters Becky and Hannah who manage the other two locations. “Our love of contemporary pieces will be a fun new addition to downtown Barrington, but actually I’m out of daughters,” Barnes confesses. “I need to take on another daughter for this newest location.”
By offering hip, eco-friendly whenever possible and high quality brands that appeal to its customers and neighbors, many of whom are walking distance from its locations, it is the go-spot for just about any occasion. From apparel to accessories to baby and gifts, Notice knows what it takes to create the best impact – show everything a line offers – and make the complete selection available for its retail customer. For brands such as Mosey and Hobo International, the retail strategy has done wonders for client loyalty. Clients continue to shop Notice because of its ability to stay one step ahead of the trends.
With its doors open seven days a week, in-store experts Becky Jackson who focuses her time on merchandising, and Hannah Barnes on inventory control, although both are involved in all the day-day-operations, admit that they rely on each other’s expertise, but enjoy the buying process the most. “We buy what we love,” say the mother-daughter team.
Less traditional and more noticeable are the new spring collections of contemporary accessories, apparel and more from a variety of local designers and national brands, such as: Ali’s Collection by Evanston-based designer Alicia Mohr; Chicago apparel designers Squasht by Les and vfish; Eva Franco dresses; Dear Creatures tops and dresses; Snug camisoles; THML Clothing; Esley Collection; Spruce Jewelry; Lenora Dame and Stephanie Wolf Designs; Jillery by Jill Fagin; Elise M. Collection; Molly M. Designs jewelry; TokyoMilk and Panier des Sens home and body; Olivia Riegel Frames; and Dwell Studio bedding and baby.
“It was my late grandmother who taught me how to shop,” says Becky. “I remember the letter ‘M’ necklace she wore in the ‘60s that was really contemporary for her time. I learned the love of shopping and merchandising from her. Everything is better in three’s she said. I know she’s looking down on our third location with a smile.”
Notice will hold a grand opening event Thursday May 10 through Saturday, May 12, from 10 a.m. to 5 p.m. at its new location at 202 South Cook Street.
The three day event features free gifts with purchase. Stop in for a Mother’s Day Toast and Celebration on Saturday from 12 p.m. to 4 p.m., sips and sweets will be provided. Enter to win a $100 Shopping Spree at Notice in Barrington, Evanston and Lake Geneva. Three winners will be selected.